About Me

Welcome to my world of health, wellness, and creativity! I am Krupa, and I am thrilled to have you here. I became a fashion designer in 2000 at the International Academy of Design, Montreal, Canada, and a certified health coach in 2014 at the world’s leading health education platform, the Institute for Integrative Nutrition from NYC, famously known as IIN. I loved IIN because it didn’t just focus on the nutrition aspect of health; it focused on other areas of well-being like emotional health, personal relationships, and the importance of self-awareness for well-being. Learning from the world’s leading wellness leaders like Dr. Andrew Well, Dr. Mrk Hyman, Dr. Deepak Chopra, Founder of IIN, the visionary Joshua Rosenthal, and Dan Buettner from Blue Zones was a dream come true. I was in awe of the knowledge I gained during this training. With over 20+ years of experience as a fashion designer and creative content creator, I’ve combined my entrepreneurial spirit, passion for healthy living, and love for design to build something special: a platform where wellness meets creativity.

My Journey

I was born in India and moved to Canada when I was 16. I grew up eating locally grown seasonal organic and family-managed farm produce during my early childhood. Reflecting on those formative years, I now realize that many people in India practiced Ayurvedic living without even knowing it. This way of life, rooted in balance and natural wellness, deeply inspires me. I continued learning about other ancient cultures over the years, like Japan, Thailand, and other countries covering blue zones’ longevity secrets, the benefits of Mediterranean living, and the wellness established in these cultures. Today, I combine the wisdom of age-old practices with modern health knowledge to form the foundation of my work and the products I create to make healthy living accessible to my audience. Everything I offer, from nutritious recipes to wellness tools, reflects this unique blend of tradition and innovation.

For as long as I can remember, I’ve been deeply inspired by the art of living well. From designing elegant fashion pieces to curating nutritious recipes, my journey has always been about enhancing lives through beauty and functionality. As the founder of KRKR Books, I’ve authored and published over 10 recipe books focused on high-protein, high-fiber nutrition—tools that empower individuals to take charge of their health and enjoy delicious, wholesome meals.
But my entrepreneurial adventure doesn’t stop there. Recognizing the need for accessible tools to support a healthy lifestyle, I’ve expanded my offerings to include cooking essentials, planners, trackers, and resources that make wellness achievable for everyone. My passion lies in creating products that inspire people to live vibrantly through nutritious food, mindful habits, or stylish self-expression.

A Passion for Home Décor

Creating a well-designed, peaceful home is as important to me as maintaining a healthy lifestyle. Your home should reflect your personality—a space that inspires creativity, fosters relaxation and brings joy. My love for home décor fuels my desire to design functional and beautiful spaces regardless of their size. I blend comfort with aesthetics to create a haven where you can truly thrive.

The Products I Offer

On this platform, I’m proud to partner with trusted brands and retailers to offer a wide range of products designed to make your shopping experience fun and focused. From high-protein recipe books and wellness tools to home décor inspiration and lifestyle essentials, each product is carefully selected to align with my mission of inspiring you live a healthier, happier, and more fulfilling life. Whether searching for practical solutions or creative inspiration, you’ll find everything you need here.

Why This Website?

This blog-style shopping website is the culmination of my life’s work. Here, you’ll find more than just products—you’ll discover a resource for knowledge and motivation. It’s a space where I share my expertise as a health coach, design experience, and love for creating content that truly resonates. From high-protein recipe books to lifestyle tips, wellness tools, personal growth motivation, and home inspiration, every product and post is crafted to help you live your healthiest, most fulfilling life.

What Drives Me?

As a lifelong learner and advocate for healthy living, I aim to inspire and support others on their wellness journeys. Whether you’re here to shop, learn, or simply find inspiration, know that everything I create is rooted in my commitment to quality, authenticity, and empowerment.

Join the Journey

I appreciate you for being a part of this incredible adventure. I’m excited to share my knowledge, tools, and passion with you as we build healthier, happier lives. Let’s make wellness a lifestyle—stylish, sustainable, and uniquely yours.

Let's Stay in Touch

Besides this blog, I’d love for you to join me on my social media channels to stay updated on my life and see how I practice what I preach. Follow along for daily inspiration, behind-the-scenes moments, and a glimpse into how I live my philosophy of health, wellness, and creativity.